The role of science and technology cannot be denied in the life of human
being but artistic skills of great brains of the world have changed the
profession of business in true meanings. The art of business has some main
categories like marketing and advertising. These marketing and advertising
skills play an important role in the promotion and branding of the product. So
many strategies are used these days to promote a product. Custom boxes with
logo are one of those strategies which promote and brand your product. Custom boxes with logo are the special type of boxes prepared with corrugated hard
paper or cardboard. These custom boxes are made in variable designs and shapes.
These custom logo boxes provide easiness to the customer and safety of the
product from damage and impairment while handling and carrying the product.
These boxes are made according to the shape and size of the product. The Packaging
of luggage in these boxes has given a relief to companies which were worried
how to handle or deliver a product safely.
The preparation of these boxes is completed through many processes keeping
in view the customer and product requirements. Many factors affect the quality
of these custom logo boxes. Following things are kept in mind while making
theses boxes which are following:
- Quality of material
- Cost of material
- Shape
- Size
- Shipping area and cost
After the making of the box, rest of the company promotion and branding
related factors obviously depend on the printing of the company’s logo and
detail of the product. Many printing companies provide unique and special
printing of logos with creative designs and multicolor ink. These logos can be
stamped, embossed, engraved or printed according to client’s need. Companies
make their unique and creative logos which does not only promote their image
but also helps them to present their product in a decent and dressed manner.
Before the printing of logo, company has to decide about some important
features about logo which will leave the long lasting impact on the psychology
of their client. The main feature of logo is its definition which is described
by google, an online search engine, is as:
“A symbol or other small design adopted by an organization to identify its
products, uniform, vehicles, etc.”
The other features which are of key importance and have to keep an eye
while printing them, are following:
1. For what purpose, this logo
will be used? What will be the feeling of the customer when he sees your logo?
What image will be made about the product in customer’s mind? If you are making
the box for some kind of sports purposes, then a symbolic logo can be used.
2. What type of logo should be
used? Will it be the symbolic logo or wordmark or combination of these both? If
your company is making the product about cosmetics, then combination can
obviously be used showing some kind of women or a decent lady with the light
touch of your product name in the form of curved letters.
3. If a product is something
about charity or some five-star company has to show his status in the market
which it has gotten by limitless efforts, then logo can be printed in the form
of an emblem.
