The role of science and technology cannot be denied in the life of human being but artistic skills of great brains of the world have changed the profession of business in true meanings. The art of business has some main categories like marketing and advertising. These marketing and advertising skills play an important role in the promotion and branding of the product. So many strategies are used these days to promote a product. Custom boxes with logo are one of those strategies which promote and brand your product. Custom boxes with logo are the special type of boxes prepared with corrugated hard paper or cardboard. These custom boxes are made in variable designs and shapes. These custom logo boxes provide easiness to the customer and safety of the product from damage and impairment while handling and carrying the product. These boxes are made according to the shape and size of the product. The Packaging of luggage in these boxes has given a relief to companies which were worried how to handle or deliver a product safely.
The preparation of these boxes is completed through many processes keeping in view the customer and product requirements. Many factors affect the quality of these custom logo boxes. Following things are kept in mind while making theses boxes which are following:
- Quality of material
- Cost of material
- Shipping area and cost
After the making of the box, rest of the company promotion and branding related factors obviously depend on the printing of the company’s logo and detail of the product. Many printing companies provide unique and special printing of logos with creative designs and multicolor ink. These logos can be stamped, embossed, engraved or printed according to client’s need. Companies make their unique and creative logos which does not only promote their image but also helps them to present their product in a decent and dressed manner. Before the printing of logo, company has to decide about some important features about logo which will leave the long lasting impact on the psychology of their client. The main feature of logo is its definition which is described by google, an online search engine, is as:
“A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.”
The other features which are of key importance and have to keep an eye while printing them, are following:
1. For what purpose, this logo will be used? What will be the feeling of the customer when he sees your logo? What image will be made about the product in customer’s mind? If you are making the box for some kind of sports purposes, then a symbolic logo can be used.
2. What type of logo should be used? Will it be the symbolic logo or wordmark or combination of these both? If your company is making the product about cosmetics, then combination can obviously be used showing some kind of women or a decent lady with the light touch of your product name in the form of curved letters.
3. If a product is something about charity or some five-star company has to show his status in the market which it has gotten by limitless efforts, then logo can be printed in the form of an emblem.